Abhinav Bindra's olympic gold

Good news! That too in a sport where there is no chance of the athlete ever testing positive for performance enhancing substances, unless coffee or tea can be considered such. I wonder if I write a paper and test positive for coffee or tea, will the referee strip me of the paper? Anyway, the headlines have also screamed that he will now command up to 2 crores for endorsements. So that is what this is all about?!